Arrow Electronics: Summit Tablet App
Meet the Arrow Electronics Summit Tablet App—a powerful tool designed to showcase achievements, mission, and new branding at the company's Annual Conference. As the designer behind this elegant application, I'm excited to share how we transformed the event experience for attendees by seamlessly integrating the new brand identity and messaging into a custom Windows 10 application.
CLIENT: Arrow Electronics
ROLE: Lead Designer, Teknikos
At Arrow Electronics' Annual Conference, the challenge was clear: to introduce the company's major branding overhaul to top performers in a memorable and engaging way. Leveraging custom Tablets gifted to attendees, we designed an elegant application that highlighted key achievements and seamlessly integrated the new brand and messaging. The landing page served as a visual introduction to the new brand while celebrating company achievements, setting the tone for the event.
Our strategy focused on capitalizing on existing brand assets to create a familiar and welcoming experience for attendees. By subtly applying the newly developed brand assets we ensured that the application felt intuitive and ingratiated attendees to embrace the company-wide updates. This thoughtful approach not only met the challenge of introducing the new branding but also fostered acceptance and advocacy among the audience.
The impact of the Summit Tablet App was significant, reaching a broad audience of 150+ event attendees. The content was well-received due to the beautiful and functional execution of the solution. Furthermore, the thoughtful structuring of information and design system used throughout the app ensures that it can be easily updated, future-proofing the application for continued use. As the tablets were gifted to attendees, updates pushed to the app can reach the audience long after the summit, ensuring ongoing engagement and alignment with Arrow Electronics.