Revolutionizing On-Air Broadcasting with Seamless Touchscreen Integration
As the Lead Designer behind this transformative solution, I'm thrilled to share how SHARE simplifies content delivery and maximizes the power of technology in on-air environments. With a focus on user-centric design and continuous improvement, SHARE represents a leap forward in engaging audiences and adapting to the evolving media landscape.
CLIENT: Westgate Resorts
ROLE: Lead Designer, Teknikos
In 2015’s rapidly evolving media landscape, the integration of online content into traditional broadcasting methods presented a significant challenge for media outlets. Recognizing this, our team spearheaded the development of SHARE—a revolutionary solution aimed at simplifying content delivery and enhancing the on-air broadcasting experience. SHARE addresses the complexity of integrating online content and interactive segments into on-air broadcasts, providing a unified solution for media professionals.
This is great - Can we use it on-air tonight?!
- KUSA Denver Staff
SHARE comprises a two-part solution: a Plug-In for seamless integration with existing systems used by news affiliates across the US and a front-end application for reporters on the Surface Hub.
The Plug-In streamlines segment production, simplifying scheduling and administration for producers, making it easy to create and schedule broadcast content.
The intuitive front-end application ensures seamless navigation for on-air talent, overcoming challenges associated with low adoption rates. A discrete navigation allows on-air talent to access annotation tools by touch or stylus without distracting viewers, and the position is configurable by the presenter, ensuring ease of use.
From concept to implementation, SHARE has undergone continuous refinement based on user feedback and industry trends. Through iterative development, we enhanced SHARE's functionality to meet the evolving needs of broadcasters nationwide. Additionally, I've played a key role in creating branding, style guides, and design systems for SHARE, ensuring consistency and reinforcing its identity as a game-changer in on-air broadcasting.
