Weather Captain's Logo Trio
The mission of the Weather Captain team is to facilitate people's connection to their passion for water activities. With two sub-brands, Surf Captain & Dive Captain, they provide exceptional forecasts, simplifying determining the next ideal day on the water. They firmly believe that a fulfilling day spent on the water can enhance every aspect of life, and they take pride in being integral to that experience. See the web experience here →
CLIENT: Weather Captain
ROLE: Lead Designer, Contractor
With decades of expertise in surf forecasting dating back to the 90s, the Weather Captain team relies on proprietary wave and weather models, coupled with advanced scientific methodologies, to deliver accurate predictions for surf height and wind conditions. However, what was missing was the cohesive branding necessary to unite Dive & Surf Captain under a memorable and trustworthy brand identity.
As a B2C brand, it was imperative for us to develop a logo system that seamlessly transitioned between physical and digital platforms. Our aim was to create an illustrative mark reminiscent of a charming Northeastern beach town shop, paying homage to the team's Delaware roots.
The simplicity of each logo within the Weather Captain family was paramount. Initial explorations focused on the Dive Captain brand. We ultimately opted for an illustrative approach that captured the essence of our brand while maintaining a sense of approachability and authenticity.
This illustrative theme allowed us to highlight the primary elements for each of the brands; Dive Captain, Surf Captain, and Weather Captain.
